Eye Serum for Fine Lines in a white pump bottle with matching cream carton, gold Norvia branding and botanical serum label

Renew Retinol Alternative Eye Serum

$68.00 USD
$68.00 USD
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Eye Serum for Fine Lines in a white pump bottle with a beige label, held beside a woman's face
Renew Retinol Alternative Eye Serum

Renew Retinol Alternative Eye Serum

For crow's feet and fine lines · with Bidens Pilosa

15 ml / 0.51 fl oz

Smoother-Looking Eyes, Gently
A lightweight eye serum with 2% bidens pilosa extract, a plant-based retinol alternative, plus hyaluronic acid and aloe juice. It helps crow's feet and fine lines look smoother.
$68.00 USD
$68.00 USD

PLANT-BASED ALTERNATIVE

2% bidens pilosa extract, gentle enough for the eye area.

SMOOTHER-LOOKING EYES

Helps crow's feet and fine lines look softer over time.

LIGHTWEIGHT CARE

Absorbs quickly and never feels heavy.

LOOK WELL RESTED

Hyaluronic acid and aloe juice for a refreshed look.

60-Day Comfort Guarantee — Full Refund if Not Satisfied

EU-FORMULATED, COSMOS-certified
Developed and manufactured in the European Union with carefully selected ingredients.

|56 reviews

⭐⭐⭐⭐⭐ "My eyes look brighter every morning."
⭐⭐⭐⭐⭐ "Finally, an eye serum my skin loves."
⭐⭐⭐⭐⭐ "I look more rested every day."

How to Use

Step 2: Treat

In the evening, gently pat a small amount around the eye contour with your ring finger. Do not rub, and avoid direct contact with the eyes.
Product Details

An eye serum for fine lines and crow's feet · with Bidens Pilosa

The Renew Retinol Alternative Eye Serum is a lightweight eye serum for crow's feet and fine lines around the eyes. With 2% bidens pilosa extract, a plant-based retinol alternative, plus hyaluronic acid, aloe juice and nourishing oils, it helps the eye area look smoother and more refreshed.

Identity

Part of Norvia's Renew line, which focuses on one concern: fine lines and early signs of aging. Choose this eye serum for fine lines and crow's feet around the eyes. If your main concern is dark circles or puffiness, choose our Rested Eyes Dark Circle Cream instead.

Features

  • Lightweight texture made for the delicate eye area
  • For evening use
  • Light natural scent from essential oils
  • For all skin types
  • COSMOS NATURAL certified by ECOCERT · 100% natural origin · 22% organic origin
  • Made in the EU

Materials

  • Bidens Pilosa Extract, 2% – a plant-based retinol alternative that helps the eye area look smoother.
  • Multi-Molecular Hyaluronic Acid – helps the delicate skin around the eyes hold on to moisture.
  • Aloe Juice & Sodium PCA – hydrate and refresh for a well-rested look.
  • Jojoba & Castor Oil – nourish and soften the eye contour.

Use Cases

  • Evening routine: cleanse, serum, Renew Retinol Alternative Eye Serum, moisturizer.
  • An eye serum for fine lines and crow's feet that show when you smile.
  • Pairs with the Renew Retinol Alternative Serum for the rest of your face.

Product Details

  • Size: 15 ml / 0.51 fl oz
  • Period after opening: see the symbol on the packaging
  • Full ingredient list (INCI): see "Ingredients" on this page

Included

  • 1 × Renew Retinol Alternative Eye Serum, 15 ml / 0.51 fl oz

Care Instructions

  • Gently pat a small amount around the eye contour in the evening, using your ring finger.
  • Do not rub or tug, and avoid direct contact with the eyes.
  • Store in a cool, dry place. For external use only.
Shipping & Returns

Shipping

Orders ship within 1–2 business days.
US: 2–5 days • EU: 2–7 days • UK: 3–8 days

60-Day Comfort Guarantee

Not satisfied? Contact us within 60 days. One claim per household. Full policy →
Part of your Daily Ritual
01 Purify
—
02 Treat
—
03 Nourish
—
04 Finish

What Makes It Work

Every ingredient is chosen with intention

Renew Retinol Alternative Eye Serum

Bidens Pilosa

A plant-based retinol alternative that helps the eye area look smoother and softens the look of fine lines.

Hyaluronic Acid

Helps the delicate skin around the eyes hold on to moisture for a plumper, smoother look.

Aloe Juice

The first ingredient in the formula. Soothes and refreshes for a well-rested look.

Full Ingredients INCI list — click to expand
Ingredients (INCI)

For full transparency, all ingredients used in this formulation are listed below:

Aloe Barbadensis (Aloe) Leaf Juice➀, Glycerin➁, Coconut Alkanes, Pentylene Glycol, Aqua/Water, Simmondsia Chinensis (Jojoba) Seed Oil➀, Sodium PCA, Polyglyceryl-6 Stearate, Glyceryl Stearate Citrate, Borago Officinalis (Borage) Seed Oil➀, Caprylic/Capric Triglyceride, Dipalmitoyl Hydroxyproline, Ricinus Communis (Castor) Seed Oil, Astrocaryum Murumuru Seed Butter, Gossypium Herbaceum Seed Oil, Bidens Pilosa Extract, Linum Usitatissimum Seed Oil, Parfum/Fragrance, CI 77163 (Bismuth Chloride Oxide)➃, Polyglyceryl-6 Behenate, Rhus Verniciflua Peel Cera/Rhus Succedanea Fruit Cera, Xanthan Gum, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Cellulose, Tocopherol, Ascorbyl Palmitate, Potassium Hydroxide, Mangifera Indica (Mango) Seed Butter➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Octyldodecanol, Alteromonas Ferment Extract, Phenethyl Alcohol, Escin, Geraniol➂, Citronellol➂, Pelargonium Graveolens Flower Oil, Linalool➂, Citral➂

➀Ingredients from organic Farming 

➁Made using organic ingredients 

➂From natural essential oils 

➃Pure mineral pigments   

Certifications & Standards Quality & safety standards


✔ Made in the European Union

✔ COSMOS NATURAL certified by ECOCERT

✔ 100% natural origin of total

✔ 22% organic origin of total

✔ Formulated following principles of green formulation

✔ Ingredients selected with respect for biodiversity

✔ Free from GMO ingredients

✔ Recyclable primary packaging

✔ Transportation packaging made from recycled materials

The Formula

RETINOL-ALTERNATIVE EYE CARE

2% bidens pilosa extract with hyaluronic acid and nourishing oils, made to help the delicate eye area look smoother and more refreshed.

Why You'll Love It

Helps crow's feet and fine lines look smoother

2% bidens pilosa as a plant-based retinol alternative

Hyaluronic acid and aloe juice hydrate the eye area

Lightweight texture that never feels heavy

A GENTLE MOMENT, EVERY EVENING
The Ritual

A GENTLE MOMENT, EVERY EVENING

Pat a small amount around the orbital bone with your ring finger, no rubbing, no tugging. Light enough to feel like nothing, gentle enough for the most delicate skin on your face.

100%
Clean Formulas
Thoughtfully formulated with carefully selected ingredients.
100%
NATURAL ORIGIN
Natural-origin ingredients, COSMOS NATURAL certified by ECOCERT.
22%
ORGANIC ORIGIN
Ingredients from organic farming.

Why Customers Love It

Real stories of smoother, more rested-looking eyes.

5.0
Based on 56 customer reviews
Avery S.
“I love how gentle this eye serum feels. It absorbs quickly and makes my under-eye routine feel simple and comfortable.”
Brianna C.
“The texture is so lightweight and never feels greasy. It layers well under moisturizer and makeup too.”
Danielle R.
“I’ve been using it morning and night, and it feels soothing around my eyes. Perfect for a daily routine.”

Frequently asked questions

What does the Renew Retinol Alternative Eye Serum do?

It's a lightweight eye serum for crow's feet and fine lines. With 2% bidens pilosa extract, a plant-based retinol alternative, and hyaluronic acid, it helps the eye area look smoother and more refreshed.
How do I apply it?

In the evening, gently pat a small amount around the eye contour with your ring finger. Don't rub, and avoid direct contact with the eyes.
Does it help with dark circles?

It's made for fine lines and crow's feet. For dark circles and puffiness, the Rested Eyes Dark Circle Cream is the better choice.
Is it suitable for sensitive skin?

It's formulated to be gentle, but it contains natural essential oils. If your skin reacts to fragrance, patch test on a small area first.
Where is it made, and is it certified?

It's made in the EU and is COSMOS NATURAL certified by ECOCERT, with 100% natural-origin ingredients.

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